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WHG Weißenfelser Handels–Gesellschaft mbH

Booth number: Z3-E31

About us

WHG is the holding and distribution company for Neukircher rusk, Gutena Filinchen and Wafers from SPREEwaffel. WHG is specialized in selling sweet wafers and long-life bakery goods.

GUTENA primary produce the Filinchen crisp bread in many different varieties. They are particularly popular among consumers and have recently been awarded with the “TOP BRAND 2017”.

Neukircher has a wide range of rusks. With the third brand SPREEwaffel the assortment is completed with different tastes of wafers. All products are produced with high quality standards in modern factories in Germany. Only natural ingredients are used for the products. The innovative power and quality of our products represent a conscious nutrition.

We sell our products within the German market and other countries in the world.

WHG represents tradition, experience and modern technology.

News & Innovations

New products 2017 

Our new products 2017 include:

  • Filinchen Pixels:
    Our newest creation Filinchen Pixels are hearty spiced pieces, which are ideal for in between or in the evening to wine and beer. They are available in three different flavors: herbs, barbecue and tomato pepper.
  • Filinchen snacks:
    Filinchen snacks – two crisp bread slices with a creamy filling, available with a milk and a chocolate filling. They are in a new design and in a practical travel packaging.
  • Hazelnut / Latte macchiato wafers:
    Selected ingredients and guaranteed freshness convince our new wafers with a delicious filling of the finest hazelnut or whipped macchiato cream.
  • Berlin wafers:
    Especially for our export and tourism customers – Berlin wafers. Our classics, for example vanilla, chocolate or lemon are now available in a four-language 100g box.


WHG Weißenfelser Handels–Gesellschaft mbH
Alfred Junge Str. 28
06667 Weißenfels

Phone: +49 3443 34156

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Booth number: Z3-F41